Design Strategy
Reimagine the product and Process
Design strategy is the term used to describe the nexus between corporate strategy and design thinking.
- Corporate strategy is the traditional method that businesses and other similar entities use to identify, plan, and achieve their long term objectives and goals.
- Design Thinking is an In-depth working session that seeks to reimagine new products or solve significant challenges by applying user-centered design techniques resulting in a clear vision and prototype solution.
As in war and business, we need a way to put a strategy into effect, and that requires a methodology, a framework, a roadmap, and a way of thinking. In order to implement a design strategy, it requires a strategic thinking mindset.
Typical Outputs of Design Strategy Session: Clear problem/opportunity definition, key user needs/requirements, as-is and to-be experience/process maps, list of key differentiating concepts, clear impact statement for the product moving ahead (user + business), conceptual prototype, baseline requirements, technical feasibility document
The Benefits of Strategic Thinking in Design
What kinds of benefits are afforded for the designer who implements a tactical mindset?
- Efficiency – when we apply a strategic mindset to design, projects are better aligned with customer needs and there will be fewer revisions, and less wasted time and effort on designs that simply don’t work.
- Collaboration – strategic thinking helps the entire team aim for a common goal, which means working together, as opposed to developing a myopic view of the outcome and working separately.
- Better relationships – it is likely that a design team leader will involve strategic thinking if the company or client shares the same mindset. The resulting design will be in closer alignment with business goals, and stronger relationships will be fostered as a result of strategic thinking’s cohesive nature.
- Longevity – strategic thinking can foster a design strategy that will lead to additional projects, recommendations, and lasting friendships with business leaders.